Bobbi Brown

25th Anniversary Social + Digital Campaign

The 25th anniversary of the Bobbi Brown brand was celebrated in varying ways in multiple channels. For social and digital, in addiition to some teaser animations for Instagram featured below,, we also did a playful campaign with these custom-made Kokeshi dolls.

 
 
 
 
 

Kokeshi Campaign

 
 
 

Credits: 25th Anniversary teaser animation: Mike Kruatter. Kokeshi Photography: Matt Hoch. Art Direction: Thea Kennedy and Nia Lawrence. 

 

UGC

In addition to the content we created in-house, we also had a global PR and UGC initiative where "Bobbi Brown" (the doll!) traveled around the world with her fans. 

Credits: Instagram images via @bobbibrown and @h_b1116


ROLE AND RESPONSIBILITIES

Design Director. Visual content strategy, design, art direction, photo and video art direction, and snapchat filter designer.