Bobbi Brown 25th Anniversary Social + digital campaign
photography and video art direction
The 25th anniversary of the Bobbi Brown brand was celebrated in varying ways in multiple channels. For social and digital, in addiition to some teaser animations for Instagram featured below,, we also did a playful campaign with these custom-made Kokeshi dolls.
Credits: 25th Anniversary teaser animation: Mike Kruatter. Kokeshi Photography: Matt Hoch. Art Direction: Thea Kennedy and Nia Lawrence.
In addition to the content we created in-house, we also had a global PR and UGC initiative where "Bobbi Brown" (the doll!) traveled around the world with her fans.
ROLE AND RESPONSIBILITIES
Design Director. Visual content strategy, design, art direction, photo and video art direction, and snapchat filter designer.