Bobbi Brown “be who you are” digital + Social Campaign

ux design, visual design, art direction, creative strategy

To mark the 25th anniversary of Bobbi Brown Cosmetics, the brand embraced Bobbi's original mantra of self-confidence with the "Be Who You Are" campaign. The campaign includes a mixture of "real women" and models, ranging in age from 13 to 83. For my part, I fell into this design rather accidentally– originally designing a microsite concept I had for Social and Digital content. This morphed into the Landing Page for this campaign. Featured below is an iteration of this site, as well as the corresponding pages and social channels I worked on for the campaign launch. My main intent for this design was to include content and social channels in a seamless way.


Multi-Product Pages

Redesign of the standard MPP to include content- general imagery, animations, and how to guides.


Social Snippets 

Role and Responsibilities

Design Director. Concept and design for campaign Landing page, multi-product display pages, and social content.