Bobbi Brown

Content Series

Visual strategy for various social channels for the brand. I developed several content series that could be used for Instagram, Pinterest, and Facebook. The key words that I kept at the forefront while developing these series: Color, Texture, Inspiration, and Education. 

 
 

Quotes by Bobbi Brown Proposed Series

Channel: Instagram and Facebook

I've always found the swatches, swooshes, and smooshes of make-up products so beautiful and luxe. For this concept, I paired some of the brand's best-selling beauty product textures with quotes on beauty by Bobbi Brown. These were intended to be used cross-channel, but specifically Instagram and Facebook. 

 
 

Inspiration: Pinterest Visual Strategy

Channel: Pinterest

I approached Pinterest Board creation by breaking it down abstractly, so anything could in either could be added, and it wasn't limiting in any way. Since this is for a beauty brand, breaking down the boards by color made a lot of sense. It's both extremely specific and open to interpretation at the same time. In addition to pinning inspiring images, it also allows pinning of both evergreen and heritage products. 

 
 

Tips by Bobbi Brown

Channel: Instagram and Facebook

An education-focussed series proposal for Instagram and Facebook that focuses on tips from Bobbi treated in a more graphic, bold way. The focus is on the words, with a subtle nod to makeup with little hints of texture sprinkled throughout 

 

 

 

Animated Content

Channel: Instagram

I created a series of mini animations to celebrate new product launches, campaign teasers, and seasonal holidays. 

 

New Product Launch Animation 

Credits: Photography, Mike Krautter. Photo Art Direction: Nia Lawrence. Design Direction: Thea Kennedy.

 

25th Anniversary Teaser Animation

Credits: Photography, Mike Krautter. Photo Art Direction: Nia Lawrence. Design Direction: Thea Kennedy.

 

 

 

 

 

 

 

 

 

 

 

International Women's Day / Let Girls Learn Animation 

Credits: Photography, Mike Krautter. Photo Art Direction: Nia Lawrence. Design Direction: Thea Kennedy.

 

25th Anniversary Animation

Credits: Photography, Mike Krautter. Photo Art Direction: Nia Lawrence. Design Direction: Thea Kennedy.

 

 

 

 

 

 

 

 


ROLE AND RESPONSIBILITIES

Design Director. Visual content strategy, design, art direction, and curation of previously created visuals.