Bumble and bumble. Cityswept Digital + Social Campaign
The launch of the Bb.Cityswept celebrates a new product addition to Bumble and bumble's family. For the launch of this product online, I took previously existing collateral from the print and salon campaigns, and interpreted it for the digital space, playing close attention to brand and campaign consistency across all digital assets.
Offers Page Redesign
For the launch of the Bb.Cityswept campaign, I also redesigned the Offers page. The Offers page is a perennial page on the Ecomm site that needed a facelift. The concept was to improve the look and feel with larger images that feel more cohesive next to each other, and less like a random grab-bag of offers.
Before / After
Bumble and bumble.
Bb.Style Profiles was launched during our Bb.Cityswept campaign and profiled Bumble and bumble employee's and how they like to use the Bb.Cityswept product, as well as a bit about them, their style, and what they love about New York City, the backdrop to the Bb.Cityswept campaign as well as the home of Bumble and bumble.
For the online launch, we created "stories" around real Bb. employee's and stylist based in New York. All photography was done in our Downtown salon and visual from the Cityswept were translated slightly differently- so the Bb.Style Profiles would feel like the sister campaign to the launch of Bb.Cityswept.
Roles and Responsibilities
Senior Designer. Worked closely with the Creative Director to translate and define the online presence of the campaign launch. Brand experience was considered across the digital landscape- from homepage, to multiple product display pages, promotional product display pages, social media, mobile, banners and emails. Communicated with the video team to share assets and assure visual consistency.