Bumble and bumble. Semisumo Campaign

visual design

Semisumo is a new product created by Bumble and bumble. editorial stylist Laurent Philippon. Part oil, part wax, there is a duality in the product that is also expressed in the visuals. For men, for women, part edgy, part elegant, and so on. For the launch of this product online, I took previously existing collateral from the print and salon campaigns, and interpreted it for the digital space, playing close attention to brand and campaign consistency across all digital assets.


Affiliated Marketing Banners

Role and Responsibilities

Senior Designer. Worked closely with the Creative Director to translate and define the online presence of the campaign launch. Brand experience was considered across the digital landscape- from homepage, to multiple product display pages, promotional product display pages, social media, mobile, banners and emails. Communicated with the video team to share assets and assure visual consistency.