Bumble and bumble. Straight Blow Dry digital Campaign
The launch of the Bb.Straight Blow Dry celebrates a new product addition to Bumble and bumble's Bb.Straight line, For the launch of this product online, I took previously existing collateral from the print and salon campaigns, and interpreted it for the digital space, playing close attention to brand and campaign consistency across all digital assets.
Role and Responsibilities
Senior Designer. Worked closely with the Creative Director to translate and define the online presence of the campaign launch. Brand experience was considered across the digital landscape- from homepage, to multiple product display pages, promotional product display pages, social media, mobile, banners and emails. Communicated with the video team to share assets and assure visual consistency.