Bumble and bumble. Surf Shampoo + Conditioner Digital + Social Campaign
The launch of the Bb.Surf Shampoo and Conditioner celebrates a new product addition to Bumble and bumble's best selling styling product- Surf Spray. For the launch of this product online, I took previously existing collateral from the print and salon campaigns, and interpreted it for the digital space, playing close attention to brand and campaign consistency across all digital assets. Illustrations by Lauren Tamaki.
Role and Responsibilities
Senior Designer. Worked closely with the Creative Director to translate and define the online presence of the campaign launch. Brand experience was considered across the digital landscape- from homepage, to multiple product display pages, promotional product display pages, social media, mobile, banners and emails. Communicated with the video team to share assets and assure visual consistency.