Bumble and bumble.

THICKENING DIGITAL + SOCIAL CAMPAIGN TEASER

The launch of Bumble and bumble's first ever mousse was a big deal. To build excitement and engagement with our customers, we teased to campaign a few weeks before both on our site and on Facebook. For the teaser launch online, I took previously existing collateral from the print and salon campaigns, and interpreted it for the digital space, playing close attention to brand and campaign consistency across all digital assets.

 
 

Email Teasers

Social Teasers

 
 

Bumble and Bumble.

Bb.Thickening Full Form Mousse + Creme Contour Campaign

The launch of the Bb.Thickening Full Form Mousse + Creme Contour celebrates new product additions to Bumble and bumble's best selling Bb.Thickening line, (as well as the brand's first mousse.) Big news indeed. For the launch of this product online, I took previously existing collateral from the print and salon campaigns, and interpreted it for the digital space, playing close attention to brand and campaign consistency across all digital assets.

 
 

Social Snippet

 

Email Campaign


Roles and Responsibilities 

Senior Designer. Worked closely with the Creative Director to translate and define the online presence of the campaign launch. Brand experience was considered across the digital landscape- from homepage, to multiple product display pages, promotional product display pages, social media, mobile, banners and emails.