Site Improvement Design
philosophy is a cult skin care brand known for combining "philosophies" with their products. The creative direction I set for philosophy's digital space: Words rule. Layout's should be simple, with a focus on black and white. Working closely with E-commerce directives, I created several landing pages for core products, as well as making some global navigational changes to improve the user's onsite experience.
Global Navigation Redesign
Educational Product Landing Page: Pick Your Peel
Designs for new product education landing pages. These include "Pick Your Peel", "Pick Your Eye Cream", and "Pick Your Moisturizer". Goal is to educate the customer on each subject, helping them to make the best purchasing decision for their skin type and concern.
Role and Responsibilities
Digital Art Director. Responsible for creating look and feel of the brand's digital presence.