Spring email and template design
visual design, ux design, art direction
Spring was founded with one simple vision: to create the world’s best mobile shopping experience. The award-winning start-up is re-imagining the way we shop. I was brought on as a design consultant to focus on email and marketing design and visual strategy. Highlights of work featured below: involved conceptualizing and executing on many key digital communications–creating email templates to serve a variety of functions: general product modules, targeted product sales, sweepstakes, editorial, collection, lifecycle, new arrivals, brand modules, activation, welcome email series, abandoned cart, company announcement, and non-modular emails. Below are a few of my favorite examples.
Each module in the Welcome Email Template has subtle animation in it. An example below.
Role and Responsibilities
Design consultant, art director, and designer. I provided case studies and generalized brand direction for digital and social, as well as created email templates and email design. I designed special projects for the Marketing team, that ranged from print to web to T-shirt design. I worked closely with the Creative Director to ensure brand consistency throughout.