Spring

Emails and Template Design

Spring was founded with one simple vision: to create the world’s best mobile shopping experience. The award-winning start-up is re-imagining the way we shop. I was brought on as a design consultant to focus on email and marketing design and visual strategy. Highlights of work featured below: involved conceptualizing and executing on many key digital communications–creating email templates to serve a variety of functions: general product modules,  targeted product sales, sweepstakes, editorial, collection, lifecycle,  new arrivals, brand modules,  activation, welcome email series, abandoned cart,  company announcement, and non-modular emails. Below are a few of my favorite examples.

 
 
 

Animation Details

Each module in the Welcome Email Template has subtle animation in it. An example below.

 
 
 
 
 

Role and Responsibilities

Design consultant, art director, and designer. I provided case studies and generalized brand direction for digital and social, as well as created email templates and email design. I designed special projects for the Marketing team, that ranged from print to web to T-shirt design. I worked closely with the Creative Director to ensure brand consistency throughout.